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@alternative.abby

welcome 

founder

I'M SURE YOU'VE NOTICED

The old ways are dying, but what will take root in its place... something worse – or something better? 

Join the movement.
Be part of the solution.

Abby J Goertzen

REGENERATIVE STORYTELLER

Hey, I'm Abby

I’m a changemaker using social to help founders be seen, heard & remembered.

For the past four years, I’ve helped visionaries and leaders embody their authentic voice online and expand their brand visibility with intention.

We’re living through the collapse of extractive, control-based systems and the rise of something new. The brands shaping the future are those that live their values openly and weave them into the very foundation of what they do. That’s how trust is built, communities form, and audiences become deeply invested–not just as followers, but as people moved to act.

CLIENTS & COLLABORATORS

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Truth is: You don't need charisma to build an aligned audience online.

The real reason your content is not working is because it feels forced. Your audience doesn't want to see your mask, they're waiting for real you to shine through.

The founders who have broken the internet and become renowned across the globe all did one thing right – they showed their authentic journey, built in public and created a sense of real connection with fellow human beings.

This is what I do.

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Work With Me

FIND YOUR VOICE IN A SEA OF NOISE

I help founders build their personal brand on social media to become impactful thought-leaders.

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My social media agency specializes in content marketing for founder-led growth, lasting visibility and meaningful impact.

Influential Founder

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THIS IS HOW YOU CRAFT LASTING INFLUENCE

Join founders making social media feel human again.

Brand Influence Blueprint

2 HR 1:1 SESSION TO DESIGN YOUR:

Unique Brand Personality

Online persona that highlights what makes you memorable, relatable and magnetic.

Engaging Signature Style

Easy to produce and repeatable content type that fits with your main focus.

Audience Psychology Map

Strategies to stop the scroll, increase watchability and build credibility. 

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WATCH RECENT EPISODES

BUILDING CULTURE TAKES EVERYONE

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Weekly episodes featuring social-impact founders from across the globe who are building a better future, today.

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You are a Force of Nature

Learn how to stay grounded in yourself amidst a chaotic world and discover the source of your inner strength.

Carell Mehl

EP 3

Go

Finding the Courage to Tell Your Story

Guillermo is empowering filmmakers to find their voice and push past the fear of being seen.

Guillermo Barraza

EP 2

Go

Welcome to the Revolution

This podcast is dedicated to exploring alternatives that could save our world from potential catastrophe.

Abby J. Goertzen

EP 1

Go

FROM BOARDROOMS , STAGES & PODCAST STUDIOS

Book Me to Speak

I speak on personal branding and audience growth for founders on social media. My goal is to help business leaders across Canada build influence that converts and inspires.

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WANT TO LEARN MORE?

Let's have a virtual coffee to get to know each other.

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